DC Entertainment’s New Identity

Tonic International

DC Entertainment’s new identity reflects the long and successful history of  secret identities, superpowers, and storytelling that they’ve been known and admired for since being founded in 1934. The “D” in “DC” is partially peeled to reveal the hidden “C” which represents the unique characteristics of various super heroes. At the same time, this allows DC comics to animate the logo on various media such as film, smart phone applications and games. Something that many publishers have scarcely considered, let alone implemented when it comes to the digital age!

What I liked most about this interactive identity is that it moves away from the static nature of most brands and can be creatively applied and themed on all digital media platforms. Read more…

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