Audi’s Digital Interactive Roadway Concept Is Futuristic Street Art

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Audi chose to explore how digital technology might radically alter and improve safety of future streets. ‘Urban Future’ was a special exhibition at the 2011 edition of Design Miami/ created by Copenhagen-based architect firm BIG-Bjarke Ingels Group. The project is intended to show how streets of the future could communicate with drivers, cyclists and pedestrians. The concept was originally developed by BIG for the Audi Urban Future Awardlast year.
Audi’s Digital Interactive Roadway Concept Is Futuristic Street Art

The installation at Design Miami/features a section of interactive roadway made from strips of LED lights. The lights change color and generate graphics which can highlight pedestrians and show a clear lane for vehicles. BIG founder Bjarke Ingels sees much more potential in implementing digital roads in the future.

If I imagine a city in 25 years’ time, the vertical facades appear unchanged, but the roadway has become a digitally programmable surface. Fixed elements such as carriageways, sidewalks or…

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