nce a struggling commercial photographer, Veasy won a gig shooting x-ray images for a jokey item for The Big Breakfast, searching for the hidden winning code inside promotional cans of Pepsi Cola. He didn’t have a clue how to do it, he admits, but gave it a try and was instantly hooked. Within two years he had vowed never to take a conventional image again and, nearly 20 years later, he’s shot well over 3000 subjects, ranging from tiny bugs and plants to an enormous Boeing 777.
These days, he has his own lead-lined studio on a former military base, designed to protect the photographer and his assistants from radiation, and his clients include BMW, Nike, Levi’s, Porsche and UK rock band, Supergrass.
His images are shot using the same principles as any other x-ray images, including the test scans taken in hospitals. X-rays electromagnetic radiation similar to that…
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