While Microsoft seemed to lead for many years especially in terms of “business acumen,” in the end,Apple built the “more valuable company”–Jobs was the design extraordinare and his imagination for user-centric product designs like the iPhone, iPad, iMac and more touched people in ways that no “other business leader of our time could possibly match.”
I have found that not everyone overtly appreciates the importance of design–and in fact, some people make fun of it, almost like children chanting “designer bobigner”–whether because they value function over design or they simply don’t have “taste and style” like Steve Jobs complained about his rival.
In either case, I think people who seem or act oblivious to the importance of design are missing the incredible power of those who can develop products with an eye towards beauty, novelty, and functionality combined. A computer is a magnificent thinking machine, but an…
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